That’s why it is so important to unify marketing, sales, and customer success teams to organize the efforts on behalf of the same goal. One factor into a company successful in experimentation is open communication across functions. That sum of wins will help your company build a pipeline of sales leads that is ready to buy, optimizing the sales team’s efforts. What might be no more than a feeling from your sales team now can be tested, validated and scaled. With these insights, the growth team will be able to formulate a hypothesis that will help you to fine tune your customer acquisition, driving conversions and bringing you closer to your ideal customer profile. Getting insights from the sales team should be a part of the process. Often, your sales representatives will have a deeper understanding of the pain points, objections, and language used by your audience. Make sure that everyone from your team knows what represents growth for your company, and what metrics should be monitored to measure success. Define Your Main Goalįirst of all, if you want to increase your sales results, this should be your number one goal, the most important one, but not your only one. So it’s necessary to have some things in mind: 1. How do we improve sales results with Growth Hacking?Īchieving this type of results using these techniques, are only possible with the sales process improvement. This step is the moment when we evaluate the methodology of the test, set a hypothesis that can be validated or disproved, and the resources necessary for the execution of your test. At this stage it is necessary to prioritize the demand, establishing the scope, time and costs. Step 3 - Prioritizing ExperimentsĪfter we have a pool of ideas that are aligned with our objectives and are backed with solid data, we are going to decide what strategies will be tested next. This is when we raise some questions like: what does this customer usually buy? What pages do they visit more frequently? What can we offer t so we can exceed expectations? What strategies are we going to use to engage this customer? Creating a repository of ideas that are ready to be tested and are in line with your current company goals is an essential step for a healthy growth process. This strategy is focused on smart decision-making by collecting data, organizing, exploring, and monitoring.
This step basically consists in analyzing relevant data using - all relevant data you have at your disposal that can measure and produce insights on every touch-point your consumers might have with your company. Source: Hacking Growth Book (Sean Ellis and Morgan Brown) Step 1 - Data Analysis and Insight Gathering And how does it work?įor the implementation of Growth Hacking within an organization to be more assertive, we need to understand that in practice, the essence of growth is based on a process of continuous cycle of 4 steps It is within the growth team’s scope to ideate and test new solutions to achieve this goal, expanding what has proved to work, and learn from what has failed. Often, companies have driving revenue as North Star Metric, or acquiring new customers. It entails a rigorous process of high tempo testing to improve a North Star Metric, and key business results. It’s a philosophy, a way of thinking that can be adopted for any company, big or small. According to Sean Ellis, who coined the term, the concept of growth hacking is much more than a business strategy, or even a continuous process. It’s a field focusing on a data-driven, experiment-based process. Growth hacking is here to bring experimentation into the mix and help your company discover new ways to acquire new customers, and sell more by testing new ways to reach your audience and deliver value.
Standing out from competitors and captivating your target audience requires your teams to think strategically, and to be creative. Selling more is on the top of the list of goals for most companies.
0 kommentar(er)
